Our
Story.
Denovo Motors started with a simple belief: people in Eldoret deserved access to quality vehicles at fair prices, with full transparency and genuine after-sales care.
Founded in 2014 by David Ruto with five cars and a vision, we've grown into Eldoret's most trusted automotive ecosystem — sales, imports, hire purchase, detailing, and fine dining. All under one roof on Nandi Road.
Our Values.
Integrity First
We tell you exactly what you're getting before you pay. No hidden fees, no surprises.
Quality Only
Every vehicle is inspected before sale. We only sell cars we'd drive ourselves.
Community Built
Proudly local. We employ Eldoret youth and support local businesses every day.
Excellence Always
From the restaurant kitchen to the detail bay — we set the standard and hold it.
Our
Journey.
From five cars to Eldoret's most trusted automotive ecosystem in a decade.
Denovo Motors founded by David Ruto in a 5-car yard on Nandi Road.
First Japan import shipment — 12 vehicles cleared through Mombasa.
Opened The Denovo Table restaurant alongside the main yard.
Launched Pro Detail car wash service. Expanded yard to 30+ cars.
Crossed 2,000 happy customers. Added UK & Australian import corridors.
Launched digital platform with import tracking, AI chatbot & diaspora service.
Became Eldoret's #1 rated car dealer. Over 2,300 customers served.
Meet the
Team.
David Ruto
Vehicle Imports & Business Development
15+ yearsSarah Koech
Customer Relations & Deal Structuring
8 yearsBrian Otieno
Japan & UK Auction Procurement
10 yearsNancy Cheptoo
Hire Purchase & Banking Relations
7 yearsJohn Kimutai
Pre-delivery Inspection & Repairs
12 yearsMercy Wanjiku
After-sales Support & Portal Management
4 yearsCome Say
Hello.
Visit us at Nandi Road, opposite St. Luke's Hospital, Eldoret. Open every day from 7AM to 8PM.